Now I hear you say, ‘How is this different from just a headshot with two different pictures?’  This thought-out approach, this detailed planning exercise that gives the business owner that time to go, ‘What do I really want to show I’m about?  What are the things that really bring it together, what really show when people land on the website, they know that little bit more about me that just is an ice-breaker?’  So for me, obviously, if know somebody’s a golfer, I’ve got a little talking point straight away.  I can bring that up in conversations so Steve, if he knows that somebody is a biker or somebody comes on the website and sees that he’s a biker, that just starts a conversation and as we know, conversations lead to interest, it leads to friendships, which leads to work, which leads to business collaborations.  That process and those little ins, those little insights into people’s businesses, is just a fantastic tool. 

So how does a duality shoot work?  Well, most of the shoots that I do have a structure and a plan, but they also have the flexibility to go with the flow on the day.  This one is not different but what the difference is, there’s a significant more time given at the start of the process to fully plan out each element of the shoot.  So as you can see from these, with the shots below, the technicalities of getting everything lined up and correct and lit correctly, is obviously all on my part to do, so the locations and things that we pick need to reflect that.  So we have a Zoom chat or we have a sit down chat and we brainstorm out some ideas [I’m questioning whether to put ‘brainstorming’ because I’m not sure if we’re allowed to use that now].  We sit, we figure out, we come up with a plan that has an hour or so shoot on one location in the office environment to show the business aspect and then another hour or so on another location to do the other one completely.  This is change of clothes, this is change of equipment, this is getting muddy or getting covered in flour if you’re a baker, or getting wet if you’re a swimmer.  There’s endless possibilities in this scenario, it’s all about that creativity and all about really wanting to show that extra thing you have.  

Everybody has a duality like this.  I always refer back to a good friend of mine from many years ago, the Reverend Rob Sutherland, who I met actually through photography but he was a curate at the time, also now a vicar.  His absolute passion outside of photography is his music; he is a lead guitarist in an Eighties cover band.  Now this is where this really started, that you can have my friend in the full dog collar and full religious regalia, paired with the Slash hat, the long hair, the piercings, the mad shirts and the big boots and a guitar.  And that to me, tells so much about the person, that they’ve got that belief in themselves in both aspects of their world, of the work world and of that world where the passion, to really showcase and really get it out there.  It’s a fantastic talking point.  It’s a fantastic opportunity.  

Does this sound like something that could fit with your business?  Does this feel like you’ve been waiting, trying to figure out what that thing is on your ‘About Me’ page, on the front page of the website even, to really wow people and really make people go, ‘That’s different, that’s interesting, wow, I didn’t know that about that person’?  Let’s have a chat.  Let’s see what we can do.  There’s always an opportunity, I’m always eager to find creative ways of capturing people so this gives me two opportunities to capture people in a completely different way.  Very thought-out, very planned, but ultimately really capturing the duality of people.