Tools of the trade

Tools of the trade, you would expect me as a photographer to have a fair bit of equipment and you would be right. This isn’t all of it but it is all I could fit on the floor! This doesn’t include modifiers, extra light stands and backgrounds that come to 90% of the shoots with me.
These are not the tools I use most on my shoots. They actually only a small part and the thing that is in my hands. There are so many cameras and lights I could set up on a shoot that would all do the same job and get near enough the same results. The tools that I bring to a shoot are actually all based around the last 10 years of me shooting images of people. As much as I have shot a range of topics over the years from architecture, food, sports, landscape etc etc etc but most of the time there has been some involvement with people. This could be in part of the shoot but often it’s the main element of the shoot. So these tools, these are things like:

  • Creativity & Imagination
  • Technical photography skills
  • Patience and concentration
  • Attention to detail
  • Strong networking skills
  • Team working skills
  • Passion
  • A wide network of useful people

To name but a few. I’m sure your business is exactly the same, The thing you do isn’t necessarily the main thing you bring to the party. 
What are the main tools you bring to your clients?
I often get asked what camera I use and which lenses are best, and I usually say the same thing. Whatever camera you have can get better results than you think. It’s how you use it. Have you got an office camera? Do you know how to use it or know the person in the office that does?   

Using Format